Content creation is more than simply posting a design on Instagram and getting likes. Content Creation is professional work that requires both creativity and analytical thinking in determining what kind of content to put out for a target market. Understanding intellectual property keeps creators innovative and competitive. This presentation will review how content creators can protect their IP through basic methods such as understanding terms in agreements, declaring ownership, optimizing their content, and using Creative Commons.
Presented by Jasmine Johnson, Esq.
As Entertainment Counsel at WarnerMedia, Jasmine is a strategic partner delivering consumer-centric brand partnership opportunities aligned with WarnerMedia’s renowned talent, iconic characters, resounding storytellers and premium brands that drive full-funnel ad partner results. Her work focuses on the protection, maintenance, exploitation, and enforcement of copyright, trademark, and publicity rights, including negotiating and drafting brand and content license agreements, and counseling clients on copyright, trademark, publicity rights, and entertainment-related issues.
Wednesday, March 22, 2023
12:30 pm - 1:30 pm
Bookings are closed for this event.